This chart shows the mean sales price for domain names of various lengths. The numbers in the X-axis indicate the number of characters in each name, excluding the TLD. As you expect, there is a steady decrease in value as the number of characters increases. What is interesting however, is the pronounced dip that occurs at 4 characters and the plateau from 5-8 characters. When choosing a domain name to register, 5-6 characters is your best bet.
Length Mean Sales Price vs. Domain Name
This chart shows the mean sales price for domain names broken down by categories. Although there is no single category that shows extraordinary value, it can be seen that names with general applicability (G) are twice as valuable as names relating to special interests (S).
sm Category Effect of Hyphenation on Domain Name
This chart shows the effect of hyphenated domain names on the median sales price. Unexpectedly, this reveals that there is very little difference in median sales price betwen hyphenated and non-hyphenated names. So if you find a seemingly great domain name, don't hold back from reserving it just because it's hyphenated!
Value Effect of Multiple Words on Domain Name
This chart shows the mean sales price for one-word domain names versus non one-word domain names, broken down by number of characters. Again, the important thing to learn from this chart is that there is very little distinction between one-word and non one-word domain names in the median price range.
Value Average Sales Price Greater Than $1,000 vs. Category
This chart shows the average sales price of domain names that have sold for over $1,000, broken down by category.
Percentage of Sales Greater Than $1,000 by Category
This chart shows the percentage of domain names that have sold for over $1,000, by category. It can be seen that general domain names, once again, represent the dominant category.
Median Sales Price vs. Time
This chart shows the median sales prices for domain names sold in the past 18 months.
Median Sales Price vs. Top Level Domain
This chart shows the difference in median sales price among the three major TLD's. Although .org sales appear unexpectedly high, this may be due to "self-selection." That is, most .org names in the secondary market tend to relate to subject matter specifically of interest to organizations. There are relatively few .org names on the market that are of general or commercial interest.
Median Sales Price vs. Domain Name Prefix Relative Sales Volume vs. Time
This chart shows the median sales prices for many popular prefixes. *find = find, search and seek. Notice that unconventional prefixes such as v, www, and z have relatively low resale values.
